I help organisations strengthen their strategy, sharpen their positioning and build ways of working that make impact repeatable, sustainable and scalable.
Having built organisations myself, I understand what it takes to make things work and how valuable it is to have someone alongside you who not only advises, but helps move things forward.
Practical, collaborative and focused on results.
About me
From Strategy to Impact
System change only creates lasting impact when ideas are turned into clear, scalable models. I work hands-on, helping organisations…
Founder of Care Within Reach
I am the founder of CareWithinReach B.V., a social enterprise with a financially sustainable model and two care centres. We have reached over 4,000 people since …
What I do
Strategy & Impact
I help organisations define their mission, sharpen their impact and make strategic choices that drive sustainable growth and clear direction.
Positioning & Growth
I help organisations translate their work into a clear and compelling positioning that resonates with partners, clients and funders, and helps attract resources to grow.
Organisation & proceses
Strong impact requires a strong organisation. I help teams create structure, clarify roles and improve internal processes so organisations can operate more effectively and scale their work.
Trusted by
What clients say
“Merel brings structure, clarity and calm to complex processes — and delivers results. Her strategic approach helped us strengthen both our governance and our impact framework.”
Some Cases
Focus: community building and social cohesion.
Challenge; as the organisation grew, there was a need for more structure, clearer positioning and stronger internal alignment to support sustainable growth
Focus: empowers young people to contribute to an inclusive and sustainable society.
Challenge: developing clear structures for governance, decision-making and accountability, while aligning with the requirements of the Code Sociale Ondernemingen.
Focus: develops innovative cooling solutions for areas without reliable electricity.
Challenge: to enter new markets (West Africa and South America) through sales and subsidies, and demonstrate both commercial viability and real-world impact.
Focus: Access to prosthetic care in remote areas.
Challenge: To develop and validate an entrepreneurial idea that improves access to care by addressing barriers such as high costs, limited infrastructure and a shortage of skilled prosthetic technicians.
Who I work with
I work with impact-driven organisations that want to strengthen their strategy, improve how they work and build models that create visible and lasting impact.
From social enterprises to organisations working within larger systems, I support teams that are ready to move from ideas to structure, and from ambition to execution.
How I work
Focus of my work
My work focuses on bringing clarity to ideas, asking the right questions, and helping teams translate strategy into concrete action. I work closely alongside teams, becoming a real part of the process rather than an external advisor. With a practical and down-to-earth approach, I bring structure, focus and energy to help teams move forward and make things happen in practice.
Keynotes, Awards, Lectures
As a keynote speaker, amd guest lecturer at several universities in the Netherlands, I share insights on social business. I was named Alumna of the Year by the University of Groningen and have received multiple awards for impact-driven work. I have been featured across national and international media, including NOS Journaal, Quote, RTL Z and Business News Radio.
Let’s work together
If you are working on an initiative with societal impact and want to strengthen your organisation, strategy or growth, I would be happy to connect.
Let’s build sustainable impact together.